Design is already
one of the biggest
things ANC does.
It is also the one nobody bills for. Here is the scale, what it is worth, and the three things that need a decision.
The scale of it
Counted this morning. Not a plan — the standing volume of design work already moving through the company.
Five people are absorbing the creative output of a full studio. That is the constraint everything else in this conversation runs into.
What it's worth
Design is attached to board sales rather than sold. It closes deals, it renews accounts, and it appears on no invoice of its own.
The clients receiving it are the accounts ANC already holds. Nothing new has to be sold to anybody — the work is already being done, already being valued, and already being asked for again next season.
The gap between what design costs ANC and what it earns is a price, not a build. One venue run through the engine for a month against what that venue costs today produces the number — and there is time to have it before the busy season.
Three programmes, not one
Design asks feel endless because three separate things are discussed as one. They have different owners, different users and different finish lines.
The production floor
Client requests, designer assignment, proofs, CG, print and content schedules. Built and holding every ticket.
The opportunity board
Renders and creative that support a deal in flight. Deals flagged in the CRM arrive on the board on their own.
The render engine
Locked template, swap the artwork and the copy, render every board in the venue. Client approves before anything full-size is made.
- Full-stadium fascia at real size — 15,120 px wide
- Ribbon boards, vomitories, portals, concourse, courtside
- Stills and motion, rendered frame by frame
- A whole venue’s board list from one request
- Upcoming-events rosters that re-lay from one sentence
- Sponsor, lineup, final score, countdown and hype moments
- Print and physical sizes at the right resolution
- Delivery caps — file size, format, character limits
- A client proof link with no login
- Per-board artwork on a single job
See it working
Real ANC requests and real ANC venues, built out and put beside what was actually delivered. Every one of these opens in a browser right now — no login, no file to download.
Nine boards in 31 seconds
Charge 2026 at Dodger Stadium. The ticket as it was filed, the approved files that were delivered, and the same nine boards rebuilt from the brief — side by side.
designer.basheer.app ↗One photograph in. A campaign out.
A single photo of Ball Arena goes in and a complete campaign across every surface in the building comes back — on the real geometry of that venue.
venuedemo.basheer.app ↗Exploded LED teardown
A board taken apart layer by layer in the browser. What ANC actually sells, shown the way nobody else in the category shows it.
led-teardown.basheer.app ↗Design Evidence
Lumen Field, Pacers game night, Autism Awareness Night — the request as it arrived, who designed it, and what proves the client approved it.
design-evidence.basheer.app ↗One signal, every surface
ANC × Prudential Center. The case for selling the venue as one canvas instead of selling screens one at a time.
prudential-world.basheer.app ↗MetLife Stadium 2026
An entire game-day creative package for one venue, delivered as a single thing a client can open rather than a folder of files.
gameday.basheer.app ↗Three decisions
Everything above is built and running. These three are the only things that need a person to say yes.
A pilot venue for the engine
One venue, one recurring job type, run through the engine for a month against what it costs today. That produces the price this conversation keeps needing.
A date for the move
Pick the week the design team starts its day in the platform instead of the old tracker. The notifications that make that painless go on before it.
Sales-support design gets its lane
Confirm that deals needing design are flagged as a matter of course, so the board fills itself from the pipeline instead of from memory.